Let me introduce myself.
My name is Mark and I work in marketing. Here’s a picture of me working in marketing. (Don’t mind Pam.) Every day is a new experience and every day a situation comes up in which I think I know best. I really need an outlet, so here it is.
I’m curious, snarky, and I think way too much. Sometimes I use bad words. Sorry. Anyway, here’s a Q&A with…myself.
What do you do?
I’m the Consumer Insights Specialist for a major direct sales company. I’m responsible for most of the research the company conducts—from design to data collection to analysis to presentation. I’ve done work with employee satisfaction, market segmentation and customer feedback. I’m always hungry for new research, fresh perspectives and ideas to improve customer experience.
What interests you?
- Behavioral economics
- Brand experience
- Online user experience
- Shopper insights
What will you be posting here?
Anything and everything that relates to:
- Market research and consumer insights
- Customer experience, especially online & in-store
- Marketing campaigns
- Web analytics
- Social media
- and more!
What are some of your favorite things?